Novartis NFL Blood Pressure Screening Event
Novartis Pharmaceuticals conducts health screenings to help increase awareness and educate the general public about the dangers of high blood pressure. In collaboration with a variety of sponsors—including NFL teams—events were held at stadiums on game day.
- Attract and captivate targeted demographic
- Compel visitors to retain handouts
- Drive attendee to later action
- Pocket sized materials for people on the go
Element Six designed the materials with a football theme to draw game attendees interest and developed floor plans to ensure the flow of traffic through the screening was efficient and discreet. The materials were consciously designed to easily apply images branded specifically to the NFL home team where the screening was held.
These screenings were also held specifically for teachers through the National Education Association (NEA). Element Six developed a new design specifically for educators. View NEA work here.